Follow these best practices to get the most impactful video testimonials:
**Timing is Everything** Ask for testimonials when customers are happiest - right after a successful outcome or positive interaction.
**The Right Questions** - What was your situation before using our product? - What made you choose us? - What results have you achieved? - What would you tell someone considering our product?
**Technical Tips** - Good lighting (face a window) - Quiet environment - Horizontal orientation - 60-90 seconds is ideal
**Make Them Comfortable** - Let them know it doesn't need to be perfect - They can re-record if needed - Share examples of other testimonials
**Follow Up** Thank customers and show them how their testimonial is being used!